People are adopting digital platforms at an unprecedented rate and the growth of e-commerce is accelerating. From the hand of these insights, discover what are the main opportunities and current challenges.
How e-commerce grew
of those who bought retail online in 2020 are new e-shoppers born in a pandemic
Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR, BR , CO, MX, CL and PE), February 2021.
of people will prefer to buy online during the next discount season and receive the products at home
Google survey, n = 2,500, LATAM, February 2021.
of those who participate in online promotional events are inclined towards offers when deciding on a purchase
Google survey, n = 2,500, LATAM, February 2021.
What are the new concerns and motivations of consumers
of Latin Americans are concerned that stores do not practice safe hygiene
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
the number of impulse purchases has decreased, mostly due to the reduction in their income
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
of people buy to replace products, while storing or taking advantage of promotions are other reasons
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
The obstacles of the shopping experience
of those who had problems buying online was due to problems with the delivery of the product
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
of those who had problems buying in person was with the availability of the product
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
of people who bought groceries experienced a problem, both online and in person, mostly due to higher prices than normal
Google / Kantar, The Journey Reshaped: COVID-19’s impact on the path to purchase, online survey, population +18 that made a purchase / subscribed to a service, or intends to do so in the categories included, LATAM Retail (AR , BR, CO, MX, CL and PE), February 2021.
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