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It is one of the most used terms in recent times because its recent popularity has increased the use of it in marketing strategies, the truth is that influencer marketing is a form of typical word of mouth marketing whose strategy is use key personalities who are influential in their social networks in order to amplify the message to be transmitted.

Why has it been so successful?

This is due to the authenticity with which the message is transmitted because, being organic, it reaches the audience in a better way since something structured is rejected by them because they immediately detect that they want to sell something, instead, when a Public figure or with influence in the networks speaks from the personal about a product or service the reception of the audience changes.

It is much more effective to use or buy something because someone else recommends it to us than to risk trying something new on our own because, insecurities surface when making decisions and, in most cases, the final purchase process does not.

According to an article in Single Grain, the statistics for influencer marketing are favorable since:

  • 63% of consumers trust influencers’ opinions about products much more than brands say about themselves.
  • 58% of people have bought a new product in the last six months due to an influencer’s recommendation.

Now, when creating our marketing strategy, we must be careful when selecting the influencer to carry out this type of marketing because many people make the mistake of being guided by the number of followers that a person may have in their social networks and do not pay attention to whether this person is really capable of influencing their audience in a positive way.

Another element that must be taken into consideration seriously is whether the values ​​that this influencer projects as a person in their social networks go hand in hand with the company or product that they want to promote since, otherwise, this type of marketing could become negative and affect the desired sales.

Ariadna López

Ariadna López

Creation of quality content with organic positioning strategies and SEM.

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