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Recently, the giant of social networks, Facebook, changed its name to Meta, but the truth is that it is not only a change of name but it goes much further because, it is the beginning of a great strategy and developments in the field technology that will change the way we know many things.

As we say, this is not only a name change, it is also the introduction to the “Metaverse”, which is nothing more than the beginning of the immersive digital world in which people can live and interact with others through the internet, in order to make a digital life.

In the words of Zuckerberg, “In that future you will be able to instantly teleport like a hologram to be in the office without having to travel, at a concert with friends or in your parents’ living room to catch up.”

To access this virtual universe, people will have to use an augmented reality viewer and create their avatar in 3D and, what differentiates it from the virtual reality commonly used for video games is that the Metaverse can be used to work, attend virtual concerts, watch movies, play games, among others, in order to create a much more immersive experience.

Now, could the metaverse affect or benefit the rest of the social networks? It is a question that many ask themselves because, this would change the form of digital interaction that we know and, although it will take between 10 to 15 years to fully develop it, it is likely that we will also see many changes in the social networks that we know along the way, then, remember that the best known have been acquired or developed by Mark Zuckerberg himself, making his company a great monopoly in terms of digital platforms.

One of the characteristics that most attracts the attention of the Metaverse are the infinite possibilities that brands will have to make the shopping experience much more experiential because, we would be talking about the ability for people to try on what they want to buy before doing so. To have a much more realistic idea of ​​how they would look with clothes, makeup or accessories, of course, to reach this level, a body scanning technology must be developed, something like what was already developed by Xbox in its beginnings.

It is even said that large car brands plan to offer an immersive experience when presenting their new models, offering the user the opportunity to observe the car in all its aspects in the digital world and even to drive it virtually.

It will be time to wait and see the evolution of both the Metaverse and the rest of the social networks and brands.

Ariadna López

Ariadna López

Creation of quality content with organic positioning strategies and SEM.

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